135 Video Marketing Statistics you Can’t Ignore In 2024 > 자유게시판

It’s no secret that movies have turn into the most popular choice for content consumption at the moment.

In 2020, 96% of shoppers increased their online video consumption, and 9 out of 10 viewers stated that they wanted to see more videos from manufacturers and companies. Actually, as of 2022, a median person is predicted to spend 100 minutes per day watching on-line movies.

This makes video content an irreplaceable a part of any companies' marketing technique. Hence, we’ve put together this listing of video advertising statistics that may pave the best way for you to use videos as part of your advertising wheel this year. And if movies are already an intrinsic a part of your model's advertising and marketing strategy, you must definitely join a free account on InVideo to make your video creation process simpler with the assistance of over 5000+ video templates, 8M+ inventory assets, and an intuitive cloud-based mostly editor.

2Not simply that, however we’ve additionally created a brilliant useful infographic which you can feel free to obtain and use in your blogs/posts. All we ask for in return is that you simply share the link for this article as the supply. Happy reading!

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A. Top Video Marketing Statistics

Listed here are some stats that illustrate why video content can't be missed as part of your advertising and marketing technique.

1. By 2022, online videos will make up greater than 82% of all client web site visitors - 15 instances greater than it was in 2017 (Cisco). In actual fact, as of January 2018, 85% of all web users in the United States watched on-line video content monthly on any of their gadgets (Statista, 2018)

2. As of 2020, 83.3% of web customers in the US accessed digital video content (Statista)

3. 78% of people watch online movies every week, and 55% view on-line movies day by day. The truth is, that 54% of consumers wish to see extra video content this 12 months (Social Media Week)

4. Studies present that 54% of consumers wish to see extra video content from a brand or enterprise they support (HubSpot, 2018)

5. 72% of customers stated they would relatively study a few product or service by way of video. Actually, 84% of people say they’ve been satisfied to buy a product or service by watching a brand’s video (Optinmonster). Additionally, 79% of individuals say they’ve been convinced to buy or obtain a piece of software program by watching a video, which you'll be able to create to your brand in a matter of minutes through the use of the 5000+ ready-to-use video templates on InVideo.

6. Viewers retain 95% of a message after they watch it in a video, compared to 10% when studying it within the text (Insivia)

7. 86% of companies use video as a advertising device - up from 63% over the last three years (Wyzowl)

8. Marketers who use video develop income 49% faster than non-video users (WordStream)

9. 59% of executives agree that if each textual content and video can be found on the same subject, they're more probably to decide on video. In reality,92% of mobile video consumers share videos with others. Social movies get 12 occasions more shares than text and images combined (Small Biz Trends, 2016 - up to date 2022)

10. 87% of video entrepreneurs are satisfied with the ROI of their video advertising and marketing efforts on social media whereas 93% of entrepreneurs who use video say that it’s an essential part of their marketing technique (HubSpot)

11. 83% of video marketers say video has helped improve the typical time their guests spend on the page (Wyzowl)

12. Video entrepreneurs get 66% more certified leads per year (Optinmonster, 2019)

13. Including a video in your landing page can enhance your conversion fee by up to 80% (WordStream)

B. Video Consumption Statistics and Usage Trends

1. More video content material is being uploaded in 30 days than what main tv networks in the US have created in the past 30 years (WordStream)

2. By 2022, 82% of the worldwide web traffic will come from streaming videos and downloads (Cisco)

3. One-third of all online exercise is spent watching videos (WordStream)

4. 85% of the web viewers within the US watches videos online (Statista)

5. Users spend 88% extra time shopping on websites that have movies (Social Media Week)

6. People watch a mean of sixteen hours of video every week (Wyzowl)

7. 6 out of 10 individuals prefer watching online video content in comparison with tv (Think with Google)

8. A mean particular person will spend a hundred minutes per day watching online video in 2022 (Zenith Media)

9. In 2019, web users watched a median of 6 hours and 48 minutes of online video per week (Limelight)

10. Men spend 40% more time consuming online video content material as compared to girls (WordStream)

11. Online video consumption has increased across all age groups within the last 5 years however the most important enhance is seen in folks over forty six years previous (Limelight)

12. Greater than 75% of all videos are performed on mobile gadgets (eMarketer)

13. 75% of viewers choose watching a video horizontally as in comparison with 25% who want watching it vertically (Social Media Week)

Source: Social Media Week

14. 87% of enterprise-related movies are nonetheless viewed on a desktop (VidYard)

15. Videos which might be up to 2 minutes lengthy get probably the most engagement. There is a significant drop in engagement for videos after 2 minutes. However, if you have an extended video and other people make it previous 6 minutes - there are hardly any drop-offs in engagement. (Wistia)

16. 52% of viewers watch a video all the way in which via and solely 25% finish watching a video if it’s 20 minutes or extra (VidYard)

17. 92% of shoppers watch videos with the sound off and 50% rely on captions making it crucial that you just create movies which can be optimized for silent viewing. You possibly can shortly do that utilizing the intuitive InVideo online editor that permits you to simply add and edit text to your movies in minutes. (Verizon & Publicis)

18. The completion rate of interactive videos are 90% (Social Media Week)

19. Personalized videos are 35% extra prone to retain viewers as in comparison with non-personalised movies (HubSpot)

20. 65% of viewers skip on-line video advertisements (CNBC, 2017)

21. Videos which are lesser than ninety seconds long have a 50% retention price (HubSpot)

22. In the US, the preferred viewing time for on-line movies is Wednesday between 7 AM-11 AM PST (HubSpot)

23. Globally, half of all of the videos that have been produced last year (56%) had been less than 2 minutes long (HubSpot)

24. Only the top 5% of video retain 77% of viewers on average till the last second (HubSpot)

C. Video Marketing Statistics for Social Media

Let’s start by looking at some common social media video statistics after which deep dive into video stats for every platform:

1. Video posts on social media get 48% extra views (The Marketing Helpline)

2. 73% of individuals want to see "entertaining" videos on social media (HubSpot)

3. 16% of social video viewers use vlogs to analysis merchandise (Global Web Index, 2018)

4. 17% of corporations use live video as a part of their social advertising and marketing strategy (HubSpot)

5. YouTube [88%] is the most well-liked platform amongst marketers for sharing videos, adopted by Facebook [76%], LinkedIn [66%], and Instagram [65%] (Oberlo)

Source: Oberlo

(A) YouTube video advertising statistics

6. 65% of viewers say that YouTube is their favourite channel for consuming video content (Limelight)

7. 62% of common searches on Google include a video and 8 out of 10 of those video outcomes come from YouTube (Searchmetrics, 2018)

8. There are 38 million energetic channels on YouTube of which 15 million are content creators and 22,000 of them have crossed 1 million subscribers. (Tubics)

9. 500 hours of video content is uploaded each minute to YouTube, as of 2019 (Statista)

Source: Statista

10. The average time spent on YouTube daily is 17 minutes 31 seconds (Alexa)

11. Globally, xfans.tube cellular YouTube movies reach extra 18-19-yr-olds than any tv network. (Think with Google)

12. Daily live streams on YouTube grew by 45% in total in 2020 (YouTube Trends)

13. Globally, 40% of buyers stated that they purchased merchandise that they'd found on YouTube (Think with Google, 2018)

14. 50% of marketers creating online video content material for YouTube (PPC Hero, 2019)

15. YouTube mobile users pay 2X more attention to what they’re watching, as compared to these watching tv. 7 out of 10 folks additionally default to horizontal viewing when they’re consuming movies on their phone. (Think with Google)

16. YouTube is the second most most well-liked content material for millennials to eat online video content material after Netflix (HootSuite)

Note: Need to dig deeper into the state of YouTube right this moment? Take a look at our YouTube statistics guide and stand up to hurry with the latest YouTube traits).

(B) Facebook video advertising and marketing statistics

17. Facebook information more than 8 billion video views per day (TechCrunch, 2015)

18. In the 12 months 2020, 15% of all content material on Facebook was video content material (Social Insider)

19. Accounts with over 100,000 followers on Facebook have 71% of video content (Social Insider)

20. Only 12% of video posts on Facebook are stay streams. However, they get double the engagement of pre-recorded movies (Social Insider)

Source: Social Insider

21. Facebook customers spend 3x extra time watching live videos than uploaded movies (Ever Increasing Circle & Hubspot)

22. Facebook has greater than 500 million active video advertisers every month (Ever Increasing Circle & Hubspot)

23. Video posts have the highest natural engagement on Facebook (Ever Increasing Circle & Hubspot)

24. 49% of shoppers interact with branded video content material on Facebook - double than some other social platform (Ever Increasing Circle & Hubspot)

25. 75 million people go to Facebook’s video platform Facebook Watch daily and spend a mean of 20 minutes (Ad Week)

26. 85% of movies on Facebook are watched without sound

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(C) LinkedIn video marketing statistics

27. Video posts on LinkedIn are shared 20 occasions greater than other content material codecs (LinkedIn)

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28. 80% of videos on LinkedIn are viewed with the sound off - which is why 70% of movies are designed for silent viewing (with texts or captions) are more likely to be watched until completion (LinkedIn)

Source: LinkedIn

29. Videos that are 30-ninety seconds lengthy work greatest on LinkedIn (LinkedIn)

30. Brands get 24x more feedback and 7x more reactions on LinkedIn stay streams compared to a published video (LinkedIn)

31. 38% of marketers post video content on LinkedIn and 75% of them mentioned it was profitable (Wyzowl)

(D) Instagram video advertising and marketing statistics

32. Instagram has seen an 80% improve in customers spending time watching video on the platform since June 2017 (Instagram)

33. 60% of Instagram videos on Stories are watched with the sound on (Instagram)

34. Video posts on Instagram obtain twice as a lot engagement as in comparison with different varieties of posts (Search Engine Journal)

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35. Using stickers on Instagram Stories can improve viewership by 83% (Facebook)

36. One-third of essentially the most-watched Instagram Stories got here from enterprise profiles (Sprout Social)

Source: Sprout Social & Mention

37. 30% of Instagram users say that they've purchased a product after discovering it on Instagram (YotPo)

38. 7 out of 10 users mentioned that they swiped up to access links on Instagram Stories by manufacturers (Mention). If you happen to haven’t started leveraging Instagram stories to develop your own brand, you can get started by using the engaging, ready-to-use templates on InVideo by signing up for a free account.

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(E) Twitter video advertising and marketing statistics

39. Twitter gets 2 billion views on video every day (Twitter)

40. 90% of Twitter video views come from cellular devices and 45% of Twitter customers wish to see extra celebrity videos (Twitter)

41. Promoted tweets with movies save greater than 50% on cost-per-engagement (Twitter)

42. Tweets with movies get 10x extra engagement as compared to tweets without video (Twitter)

43. Video Website Cards on Twitter movies give a 2x increased clickthrough-rate as in contrast to plain video advertisements and boosts user retention by greater than 60% (Twitter)

(F) TikTok & Snapchat video marketing statistics

44. Tik Tok has over 800 million active users worldwide (Datareportal)

45. Greater than 1 billion videos were viewed on daily basis in the year 2018 (Influencer Marketing Hub)

46. On average, American customers spend 46 minutes on TikTok on daily basis, amounting to 37 billion video views a month (Ad Age)

47. 68% of people use TikTok to watch someone else’s video and 55% of people upload their own video (Global Web Index)

Source: Global Web Index

48. Only 1 in 10 entrepreneurs have tried video marketing on TikTok. Of them, 66% report having been successful (Wyzowl)

49. TikTok’s model takeover ads assure 5 million daily impressions and allow just one advertiser to make use of this format per day (Ad Age)

50. Over 10 billion movies are watched on Snapchat each day (Social Media Week)

51. 12% of marketers use Snapchat as a channel and 50% declare success from using this platform (Social Media Week)

D. Video Marketing Statistics for Marketers and Businesses

1. 64% of customers buy a product after watching social videos created by manufacturers (Tubular Insights, 2017)

2. 80% of users can recall a video advert they seen previously 30 days (Small Biz Trends)

3. 54% of individuals want to see more video content from marketers (HubSpot)

4. Video is the primary form of media used as a content strategy by marketers (HubSpot)

5. 45% of shoppers want to see more live movies from manufacturers on their social media (Sprout Social)

6. 63% of social media marketers imagine that dwell video will develop into extra essential in the coming year (Sprout Social)

7. 89% of video marketers say video provides them a very good ROI, 83% of video marketers say video helps them with lead era, and 87% of video marketers say video has increased traffic to their website (Wyzowl)

8. Promotional videos for a services or products, brand storytelling movies, and product demos are the commonest video types used by entrepreneurs (HubSpot)

Source: Hubspot

9. 80% of video marketers say video has instantly helped increase sales and 95% of video entrepreneurs plan to extend or maintain video spend in 2020 (Wyzowl)

10. 85% of companies use video as a advertising and marketing instrument (Wyzowl)

11. 71% of B2B marketers and 66% of B2C marketers use video marketing (Wyzowl)

12. 80% of marketers create videos that are 3 minutes or less (Wyzowl)

13. On average, entrepreneurs enhance digital video budgets by 25% yr on year (IAB)

14. The video marketing trade in the US alone is worth $135 billion (Social Media Week)

15. Emails with the phrase ‘video’ in the topic are opened 7% more than emails with out (Social Media Week)

16. 41% of video entrepreneurs use webinar a channel - 83% claim success and 37% plan to maintain utilizing it as a part of their advertising strategy (Social Media Week)

17. 43% of companies plan on using interactive video in the approaching year (Social Media Week)

Here’s an example of an interactive video by Netflix to advertise their present Call of the Wild.

18. 14% of businesses have used 360-diploma videos (Social Media Week)

19. 74% of video entrepreneurs claim success with utilizing 360-degree movies (Social Media Week)

20. 66% of marketers planned to make use of video as a part of their advertising strategy in 2020 (Wyzowl)

21. Video entrepreneurs get 66% extra qualified leads per yr (Oberlo)

22. Eight out of 10 folks have purchased an app or software after watching a brand’s video (Wyzowl)

23. 55% of consumers watch videos earlier than making buy choices (Search Engine Journal)

24. 48% of entrepreneurs who used video of their strategy for the first time stated they started as a result of they found it easier to convince others of its worth by video (Wyzowl)

25. 18% of entrepreneurs that began utilizing video as part of their advertising and marketing strategy in 2019 did so because they felt clearer concerning the ROI on video (Wyzowl)

26. On average, businesses post 18 videos in a month (HubSpot)

27. With shorter attention spans, marketers have solely 2.7 seconds to get the eye of their viewers (Marketing Mag)

28. The share of marketers who say video is an important a part of their strategy increased from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020 (Wyzowl)

29. The commonest videos created by entrepreneurs are explainer videos [72%], presentation videos [49%], testimonial videos [48%], sales video [42%], and video advertisements [42%] (Wyzowl)

30. 96% of individuals have watched an explainer video to raised perceive or study a few services or products. 84% of people say that watching on-line videos of manufacturers has convinced them to buy a product or service. 86% of individuals say they need to see extra video content by manufacturers in 2020. Of these, 36% desire more instructional and explainer movies (Wyzowl)

31. 46% of marketers who started using video in their marketing strategy did so because they believe that video is turning into more inexpensive and 46% of them also consider that it is simpler to create videos in-house. 43% of entrepreneurs say that video advertising has reduced the variety of support calls they acquired, a rise since 2015 at 30% (Wyzowl)

32. 35% of companies are using intermediate or advanced analytics to trace the performance of their videos (HubSpot)

33. Sales teams that use videos in their emails get a 16% increased open fee and a 26% enhance in replies (Sales Loft, 2018)

34. Saas firms that had a video of their proposal got a 41% increased closing rate (Proposify)

35. Companies that use advanced analytics to measure the performance of their movies are extra doubtless to extend their video budgets this 12 months (HubSpot, 2020)

36. Event service firms whose proposals had a video additionally had a 103% greater closed fee (Proposify)

37. Businesses and organizations that create greater than fifty one videos in a yr grew from 13% in 2019 to 46% in 2020 (Demand Metric & Vidyard Report 2020)

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38. Small and medium-sized organizations (57% each) both rely majorly on inner resources in the case of creating video content material (Demand Metric & Vidyard Report 2020)

39. Emails with videos in them improve the clicking-through-price by 300% (Campaign Monitor)

40. 13% of entrepreneurs who don’t use video as a part of their technique is as a result of they lack the time, 20% entrepreneurs say it is simply too expensive, and 17% entrepreneurs don’t know where to start out (Wyzowl)

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E. Impact of COVID and the way ahead

While the pandemic brought in a wave of uncertainty - like budget cuts and lack of resources, it also boosted the rate at which on-line content was consumed. All communication went digital and businesses found a new option to work together with its consumers. Let’s take a look at some knowledge that can provide us an perception into what the past 12 months has changed and what can we anticipate going forward:

1. Video still stays a high priority for marketers by way of spends and usage. 93% of entrepreneurs who use video stated that it is a crucial part of their technique which is an increase from 92% in 2o2o and 91% in 2019 (HubSpot)

2. 91% of marketers really feel that the pandemic has made video vital for businesses and brands (HubSpot)

3. 60% of video entrepreneurs say that they expect their 2022 to be affected. 70% of these video entrepreneurs say that they are expecting an increase of their finances whereas 30% say that it is going to be lower short (HubSpot)

4. 96% of shoppers say that the pandemic has elevated the amount of video content material they have consumed online (HubSpot)

5. 96% of video marketers plan to maintain or increase their spends on video in 2022 (HubSpot)

6. 69% of marketers who haven’t used video as a part of their content material strategy plan to include it in 2022 (HubSpot)

7. 9 out of 10 people need to see more movies from manufacturers and businesses (HubSpot)

It’s evident from the above trends and stats present that videos are tremendous effective for companies and entrepreneurs. However, solely 86% of companies truly leverage video content material for their brand. We wished to dig deeper into the highest the reason why businesses and manufacturers don’t choose video as part of their advertising strategy and here’s what we found out:

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TIME - Making a video from scratch is time-consuming and effort-intensive. It's important to handle every part - right from scripting the video, pre-manufacturing, taking pictures the video, and eventually modifying it. Hence, many businesses find it extremely tedious so as to add a video to their marketing strategy; but making a video ought to take minutes and not hours. That’s why we constructed InVideo with an in-constructed library of 4000+ pre-designed templates, stock footage, animations, graphics, transitions, and music, that’ll permit you to convey your concepts to life in minutes. Moreover, our on-line editor is easy to make use of and does not require you to know any technical software or shortcuts. You additionally don’t need hours of render time because InVideo helps you to render videos in lower than quarter-hour.

Cost - Creating a video traditionally can burn a gap in your pocket with hiring professionals to shoot, edit and act. What if you happen to didn’t have to try this anymore? InVideo enables you to select from over 8 Million inventory videos and images from premium sources like Shutterstock and iStock to create visually stunning movies at no extra cost. You too can choose from a wide collection of royalty-free music to add to your videos or you'll be able to report a voiceover (VO) and upload it too. The perfect part- you can get began totally free in the present day and upgrade to get access to our complete media library for as little as $20/month.

EFFORT - You don’t have to be a professional at editing or even have the technical know-the best way to create scroll-stopping videos using InVideo. It has been designed to maintain entrepreneurs in thoughts, and so this online video editor is tremendous easy to use. You may create a video in less than 15 minutes using customizable templates and if you’re simply beginning and don’t know much about modifying movies, now we have the world’s first intelligent video assistant, IVA, that can provide help to make your movies seamless and excellent.

Summing up -

We’ve listed enough evidence for you to start leveraging video content to grow your business and brand. We’ve also addressed the bottlenecks and given you a sensible resolution that enables you to begin creating videos right away.

Found this video advertising statistics article useful? Please do share it with your pals and friends trying to create videos for their business or brand.

Looking to begin a YouTube channel for your online business? Don’t overlook to take a look at this article on YouTube video statistics.

Wish to be a part of a community of creators, just like yourself, and focus on video advertising stats, video concepts, insights, and more? Join the InVideo group - a spot for you to attach and learn from 20,000+ different video creators like your self.